A new system for analyzing how competitive advantage is created, sustained, and lost in the AI age.
Most executives believe they have a strategy. When pressed to write it down in a single structured statement — specific enough to communicate, honest enough to reveal what's missing — most discover they have a direction, not a formula.
Eric D. Noren is the creator of the Periodic Table of Business Strategy and author of The Strategic Formula: A New System for Business Strategy in the AI Age (August 2026). He writes Bankshot Strategy, a newsletter on competitive advantage and the business of AI.
The Strategic Formula System provides a structured way to analyze how business models, strategies, and competitive advantages combine—and how AI-era dynamics change where advantage compounds or erodes.
